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Advanced Storytelling & Copywriting Course online in Nigeria
Create compelling stories and copy for brands, media and digital platforms
LevelAdvanced
Lessons10 short lessons
TimeAbout 1 hr 34 min
Price₦10,000 one time
Pass mark70%
You getCertificate
This course teaches you how to work as a storytelling and copy writing step by step, in plain English, on your phone. Read the lessons, take the test, and when you pass you get a Jobsquare Media certificate you can show to employers.
Free preview lesson
Understanding the Role of a Storyteller and Copywriter
A storyteller and copywriter creates messages that move people. In Nigeria the work can be in agencies, media houses, corporate marketing teams or as a freelancer. The core duties are research, writing, editing and collaborating with designers. Knowing where you fit helps you choose tools and set rates.
Key Responsibilities
- Write clear, engaging copy for ads, websites, social media and print
- Develop story concepts that match a brand’s goals
- Research audience needs and market trends
- Edit drafts for grammar, tone and cultural relevance
- Work with designers, marketers and clients to refine ideas
Typical Work Settings
- Advertising agencies in Victoria Island or Ikeja
- In‑house marketing departments of banks, telecoms or FMCG firms
- Freelance projects managed from home or co‑working spaces
- Remote work for international clients using online platforms
Step‑by‑Step Daily Routine
- Check brief from client or manager for objectives and deadline
- Gather any existing brand guidelines or previous copy
- Spend 15‑30 minutes scanning news, trends and competitor ads
- Write a first draft focusing on the main message
- Review for clarity, tone and local relevance before sending
Tip: Keep a swipe file of successful Nigerian ads – TV spots, billboards and social posts – and refer to it when you need inspiration.
Careful: Avoid copying phrasing from other brands. Plagiarism can damage reputation and may lead to legal action.
Measuring Success
In most Nigerian jobs success is measured by client feedback, engagement metrics and sales lift. Ask for clear KPIs in the brief, such as click‑through rate or conversion target, so you can show the impact of your copy.
