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Advanced Digital Marketing Course online in Nigeria

Learn to plan, execute and optimise digital campaigns for Nigerian businesses

LevelAdvanced

Lessons10 short lessons

TimeAbout 1 hr 38 min

Price₦5,000 one time

Pass mark70%

You getCertificate

This course teaches you how to work as a digital marketing step by step, in plain English, on your phone. Read the lessons, take the test, and when you pass you get a Jobsquare Media certificate you can show to employers.

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What you will learn

Understanding the Digital Marketing Landscape in NigeriaFREE PREVIEW
9 min
Strategic Planning and Goal Setting
10 min
Audience Research and Persona Development
9 min
Content Creation and Copywriting for Social Media
10 min
Paid Advertising on Google and Facebook
9 min
Search Engine Optimisation (SEO) Basics
10 min
Email Marketing and Automation
9 min
Analytics, Reporting and Data‑Driven Decisions
10 min
Compliance, Ethics and Legal Considerations
10 min
Professional Conduct and Career Growth
12 min

Free preview lesson

Understanding the Digital Marketing Landscape in Nigeria

Digital marketing in Nigeria is growing fast. Lagos businesses use social media, search ads and email to reach customers. Knowing the main channels helps you choose the right tools for a campaign.

Key Channels in Lagos

Facebook and Instagram – most Nigerians browse daily
Twitter – popular for news and trending topics
YouTube – high video consumption, especially music and tutorials
WhatsApp – messaging for customer service and group promotions
Google Search – people still use it to find products and services

Typical Roles in a Digital Team

Social Media Manager – creates and schedules posts
Content Creator – writes copy and designs graphics
Paid Media Specialist – runs Google and Facebook ads
SEO Analyst – improves website ranking
Data Analyst – reads reports and suggests changes

Market Trends to Watch

Mobile first – most traffic comes from smartphones
Local payment integration – using Paystack or Flutterwave in ads
Influencer collaborations – Lagos creators have strong followings
Short video – TikTok and Reels are gaining ad spend

Step‑by‑Step Check for a New Campaign

Identify the business goal – sales, leads or brand awareness
Choose the primary channel – where the target audience spends time
Set a budget – consider cost per click in naira
Create a simple content plan – headline, image and call to action
Define how you will measure success – clicks, conversions or reach

Tip: Start with a small test budget of 5,000‑10,000 NGN on Facebook to see which ad creative gets the most engagement before scaling up.

Careful: Do not ignore mobile optimisation. Many Nigerians access ads on low‑bandwidth connections; large files can cause users to drop off.

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Questions people ask

Is the Advanced Digital Marketing Course online?

Yes. You learn on your phone or computer, at your own speed. There are no classes to attend.

How much is the Advanced Digital Marketing Course?

It costs ₦5,000, paid once through Paystack (card, bank transfer or USSD). You can read the first lesson free before you pay.

Will I get a certificate?

Yes. Pass the test (70% or more) and you get a Jobsquare Media certificate. Employers can check it online with its ID.

How long does it take?

About 1 hr 38 min of lessons across 10 short lessons. Most people finish in a few days.

Do I need any experience?

It helps to know the basics of the job first.

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