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Advanced Customer Relationship Management Course online in Nigeria
Handle customers, solve issues, and grow loyalty in Nigerian workplaces
LevelAdvanced
Lessons10 short lessons
TimeAbout 1 hr 35 min
Price₦3,000 one time
Pass mark70%
You getCertificate
This course teaches you how to work as a customer relationship management course step by step, in plain English, on your phone. Read the lessons, take the test, and when you pass you get a Jobsquare Media certificate you can show to employers.
Free preview lesson
Understanding the CRM Role in Nigerian Companies
Customer Relationship Management (CRM) staff are the bridge between a company and its clients. In Lagos firms, they handle phone calls, WhatsApp messages, email queries and face‑to‑face interactions at offices or retail outlets. Their daily work keeps sales steady, reduces churn and builds brand reputation.
Core Daily Tasks
- Answer inbound inquiries on phone, email and chat
- Update customer records in the CRM system
- Log complaints and follow up until resolved
- Share sales leads with the sales team
- Prepare short daily activity reports
Goals of a CRM Officer
The main goals are to satisfy customers, retain them and encourage repeat business. A satisfied customer may spend more and refer friends, which directly adds to the company’s revenue. In a market where word of mouth travels fast, good service can be a competitive edge.
Impact on the Business
- Accurate data helps marketing target the right audience
- Quick response times improve the Net Promoter Score
- Resolved complaints lower the cost of acquiring new customers
- Cross‑selling opportunities increase average transaction value
Tip: Keep a notebook or phone note of any unusual request. When you later enter it into the system, you will not miss details that could become a sales lead.
Careful: Do not share customer phone numbers or email addresses with colleagues who do not need them. Breaching privacy can lead to loss of trust and legal trouble.
Typical Interaction Flow
- Greet the customer politely and confirm their name
- Listen actively and repeat the main issue back
- Check the CRM for previous interactions
- Offer a solution or next step within company policy
- Confirm the customer is satisfied and close the call
Key Performance Indicators (KPIs)