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Advanced Social Media Management Course online in Nigeria
Create, schedule, analyze and grow brand presence on Nigerian platforms
LevelAdvanced
Lessons10 short lessons
TimeAbout 1 hr 35 min
Price₦5,000 one time
Pass mark70%
You getCertificate
This course teaches you how to work as a social media management step by step, in plain English, on your phone. Read the lessons, take the test, and when you pass you get a Jobsquare Media certificate you can show to employers.
Free preview lesson
Understanding the Social Media Manager Role
A social media manager is the person who plans, creates and monitors online content for a brand. In Lagos the role often includes handling multiple platforms, responding to fast‑moving comments and reporting results to senior staff. The job links marketing goals to daily posts, so you must understand both the brand’s objectives and the local audience.
Key Daily Tasks
- Check notifications on Facebook, Instagram, Twitter and LinkedIn
- Review scheduled posts and adjust timing for traffic peaks
- Create or edit visual content using mobile apps
- Write and proofread captions
- Engage with comments and direct messages
- Gather performance data for the last 24 hours
Core Responsibilities
- Develop a weekly content calendar that aligns with business goals
- Maintain a consistent brand voice across all platforms
- Monitor competitor activity and note trends
- Report weekly metrics to the marketing manager
- Collaborate with designers, copywriters and sales teams
Important Performance Indicators
- Reach – number of unique users who saw a post
- Engagement rate – likes, comments, shares divided by reach
- Follower growth – net increase in audience size
- Click‑through rate – traffic to website or landing page
- Conversion rate – actions such as sign‑ups or purchases
Tip: Track all KPIs in a simple spreadsheet. Add a column for the cost of any paid boost so you can calculate return in naira.
Careful: Do not ignore negative comments. Deleting them can damage trust and may breach platform policies.
Typical Workday Flow
- Morning (7‑9am): Scan all platforms, note urgent messages, and adjust any scheduled posts for traffic spikes during rush hour
- Mid‑day (12‑2pm): Create or finalize content for the afternoon peak, respond to comments, and check ad spend
- Afternoon (4‑6pm): Review analytics, update the content calendar, and prepare a short report for the manager
